When starting your law firm’s internet marketing campaign, the first thing to consider is your law firm’s website design. Sure, effective advertisements and social media connections will lead potential clients to your website, but if they are greeted with an outdated or un-engaging website, what’s the point?
Prepare for a mind-blowing concept – Your website should reflect you
With all of the lawyer websites out there, how are you going to differentiate yourself? During our consultation, we want to get to know you and your law firm so we can best represent you in your website. What’s your story? Where are you from? What kind of designs do you like? You should have a website that’s you to the point that you’ll take screenshots of it and hand out copies for holiday cards (plus, your friends will be impressed with your innovative marketing strategy!). Anyway, the point is that your website should reflect your goals, aesthetic, and most importantly, you.
Web design – Not just a pretty face
We like interactive web stuff just as much as the next guy, but we’re not here to win contests (though our Creative Director won numerous coloring contests as a child). We think spammy, overproduced websites have no business being on the internet, or anywhere for that matter. Unfortunately, you’re more likely to get such a website if the designer is strictly all about flash and not function.
Our roots are in Google AdWords and conversions – we create purpose-driven, conversion-orientated designs to help potential clients make contact with your law firm. We approach each project with the mindset of your prospective clients to ensure simplicity, navigability, and efficiency.
We are also here to get your website up-to-date with the current technology trends. People aren’t just searching for information on their computers – they are turning to their tablets and mobile devices as well. In addition to conversions, we provide responsive web designs. That means your website can be viewed with ease on any technological device.
How do I know if my law firm’s website is responsive?
We won’t hold your website hostage
We’re here to give you the best website possible for your law firm, but that doesn’t mean you have to sell your soul to us and work with us for the rest of your life. If you decide that you just want a website and that you can manage it yourself without our help, that’s totally cool.
We build our websites with WordPress because they are user-friendly and incorporate transparent design. Do you want to learn how to post your own blogs? Awesome, we can show you how. Do you want to start posting your own content? We can show you that too. It’s your business. It’s your website. We are here to guide you if you want to be hands-on and are here to manage the site if you want to be hands-off.
If you’ve become comfortable with handling your website and decide “You know what, I can take it from here,” we will give you all of the website log-in information and any other website necessities.