Social Media Marketing for Lawyers

There is no doubt that social media is one of the newest and most effective marketing tools for businesses. Facebook, Twitter, LinkedIn, YouTube, and other social media outlets have proven themselves as invaluable additions to any marketing campaign. Facebook alone boasts nearly 700 million users, but you won’t reach them without a targeted social media plan.

However, simply copy-pasting your company’s information into every social media site on the net won’t guarantee (or even be likely to gain) any significant results. Having a Facebook page that never updates or responds to fans will be even less effective than a company website, and could lead to negative feedback! If you are going to use social media, you have to manage social media, which is time consuming to say the least. Between answering comments, analyzing traffic and coming up with new and exciting content, you might become frustrated with the full-time job that is social media, and let your identity on these sites become stale.

Of course, that was before you contracted LegalPPC to manage your social media presence!

When it comes to managing your online identity to make the customers come to you, LegalPPC has always been at the forefront of Internet marketing. With search engine optimization and website management tightly under our belt, we are now taking the next step toward your worry-free online presence by offering social media management services.

You’ve most likely been hearing about social media in the context of businesses worldwide scrambling to get in on the action, but why is social media so impactful and useful in your marketing strategy?

• It’s Personal: Compare these two phrases, and imagine you’re hearing them as a potential client. “Visit my website” or “visit my Facebook page”. Did you feel the same call to action to visit the website? Unless you’re simply dreading using Facebook, you’d probably feel more compelled to find the company on the social media site rather than the standard URL. Social media is more defensible and less formal, but not so much that it can’t be distributed between businesses. It’s the ideal level of familiarity and professionalism, and you can’t afford to not be a part of it.

• It’s Standardized: One of the reasons that social media is so much less intimidating is that it’s guaranteed to be a clear path with minimal roadblocks. Facebook is far less cluttered or obscure than a Google search, with far more relevant results. Also, there’s no guesswork in finding the information you’re looking for. Even an infrequent user of Facebook knows where to go to find contact or company information. Instead of making the potential client learn your website, you’ve learned where your client is looking.

• It’s Organic: You can easily add social media to your other marketing campaigns. Social media is an ideal way to supplement your “call to action”, and is another avenue for a client to learn more about you on their terms. It makes you seem more open to the public, and if managed correctly, can set you apart from competitors who seem to not care enough to have an outreaching social media campaign.

LegalPPC’s social media strategy is to use one or more services to fully integrate and optimize your online presence, linking all avenues of your identity to improve impressions and conversions. We will consult with you to find the best social media options for your particular marketing position and objectives, as not every service is as valuable to every firm. From there, we will set up your online presence to your specifications, and manage your identity to ensure those watching know that you are engaged with the social media community.

From Facebook to Twitter, Youtube to Google+ (and soon, Google+ for business!), let LegalPPC take the reins on your social media identity, as well as all of your Internet marketing needs. We’re the proven service that lets you get back to your practice.