Services
Ad Targeting
We work closely with you to identify which legal areas to target, such as personal injury, probate or family law. We also determine the geographic area(s) that you would like to reach and structure your campaign accordingly.
Keyword Research
Although we already have an inventory of several thousand of legal keywords (see sidebar), we perform additional keyword research as needed, including "bargain-hunting" for terms that are less competitive (and therefore generally less expensive).
Ad Copy and Testing
We create highly targeted keyword groups and write relevant ad copy. This includes continually testing different variations of ads to determine what works best, developing topical keyword groups, and avoiding ad blindness by periodically writing fresh copy.
Ad Group Maintenance
We periodically evaluate keyword groups and break them down into even more targeted groups to increase the relevance of your ads to keyword groups.
Bidding Optimization
We carefully manage bids to ensure the best value for your particular budget.
Custom Reports
We produce custom reports every month to let you know how your PPC marketing is doing.
Landing Page Development
We assist the you with the development of targeted landing pages that help improve your conversion rates.
Other Website Development
We evaluate the your website and assist you with the development of other pages known to be necessary for improving the performance of your PPC program.
Optional Email Newsletter
Too busy to keep up with all the latest news about PPC marketing and website optimization? We'll send you a newsletter with information about new developments, as well as helpful tips to improve your website.