Search Engine Marketing for Lawyers

We take a holistic approach to AdWords campaign management. We specialize in developing and managing Google AdWords pay per click (PPC) campaigns for attorneys, lawyer referral services and other legal services providers, but we do much more than simply attach high-volume search phrases to generic ads.

Our expertise saves you time and money

Keywords:

Lawyers are sometimes surprised to learn that Google users have over a thousand different ways to describe “car accident lawyer” when they’re looking to hire someone. “SUV accident attorney” and “rear-end collision lawyers” are two of countless examples of inexpensive but very valuable visitors that can be brought to your law firm website.

Likewise with criminal defense, family law, employment and most other practice areas - our Google usage reports show that people type in a wide variety of law-related searches and your campaign should be built to reach as many of those people in your community as possible.

Our substantial library of law-related search phrases ensures that you benefit from our accumulation of less expensive search phrases, “the low hanging fruit.”

Ad Writing:

Whether your message is “experienced” or “cost-effective” or “compassionate” or “near public transit,” we find a combination of messages unique to you that will reach out to your leads. We write every ad for each advertiser, customizing and personalizing the message for your unique law practice, not relying on the frequently ignored generic ads often found in the Google’s Sponsored Listings.

Website Consultations:

When people come to your website, we want them to want to make contact with you or it’s all for nothing. We consult with you about your current website and recommend changes (sometimes minor, sometimes substantial) to ensure that when visitors come to your website, sufficient numbers of them (5% to 10%) reach out to you and become leads for your law practice.

We provide the following services:

  • As part of your campaign set up, we work with you to identify which practice areas to target, as well as the geographic area that you would like to reach.
  • We perform keyword research, including bargain-hunting for terms that are less competitive and have a lower average cost per click.
  • We create highly targeted ad groups and write custom ad copy. This includes continually testing different variations of ads to determine what works best, and developing topical ad groups.
  • We frequently evaluate ad groups and break them down into more targeted groups when necessary.
  • We create custom campaigns as needed by the law firm to respond to local events.
  • When desired, LegalPPC creates ads using Google Tags and Google Boost to reach clients clicking on Google Maps results in Google’s index.
  • We provide regular bid management to ensure that your ads place according to your budget and advertising priorities.
  • We produce extensive monthly reports to let you know how your campaign is doing.
  • We assist you with the development of targeted, search phrase-specific landing pages.

Contact Us

If you would like to discuss Google advertising for your law practice, call us today at (415) 742-2150 or write to us using the contact form below. We look forward to hearing from you.