Internet Services for Bar Associations
LegalPPC offers a broad range of cost-effective Internet services for bar associations, including the following:
- Website Design and Construction
LegalPPC builds bar association websites on the WordPress platform - the current industry standard for websites. With an easy to use content management system, a built in, integrated blog and countless plug-ins (many of which are free of charge), the website can grow and evolve according to your bar association’s changing needs.
Included in the build are an events calendar for your CLE, an encrypted area for form submissions from clients, and shopping cart functionality for your CLE and membership services.
- Search Engine Marketing
Over 90% of Americans begin their search for a lawyer in Google and it is more important than ever that lawyer referral programs make every effort to be visible in the first page of Google’s search results. Search engine optimization can be effective for a handful of high volume phrases, but for the thousands of other ways people in your community type their searches into a Google search box, you need to run ads using Google AdWords.
For five years, LegalPPC has been building and managing Google campaigns for many of the largest bar associations in the nation (as well as many smaller bars) and these campaigns have been found to be a very productive source of clients for their referral programs.
If you’d like more information about Google AdWords management for bar associations, please email Ken Matejka at firstname.lastname@example.org.
- Search Engine Optimization
Search Engine Optimization (SEO) is extremely important for every legal service provider but can only be accomplished for a handful of predetermined high volume phrases. If you target too many phrases in your SEO efforts, you dilute the website for everything and it can be counterproductive. Through a deliberate implementation of a number of strategies known to improve a website’s placement in Google’s organic listings, we can help your bar association get more traffic from users who click on results in Google’s index.