Google AdWords Account Audit

Already advertising in Google AdWords but not sure how it’s going?

Get a second opinion today.

Whether your AdWords is managed in-house or by an outside AdWords manager, it never hurts to have an unbiased AdWords professional review your account and let you know how it looks under the hood. For an hourly fee, we’ll review your account and let you know how well it appears to be constructed, how closely managed, and whether your average cost-per-click and average cost-per-conversion are reasonable for your practice area in your geographic market.

Here’s what we’ll look at:

• At the campaign level, we’ll look at your geo-targeting, ad scheduling, ad serving options, and other important settings to ensure that your campaign(s) are optimally configured to reach the audience you want to reach in view of your budget and advertising goals.
• At the Ad Group level, we’ll examine your clickthrough-rates, your ad copy as it compares to other attorneys advertising in your community for the same types of cases and suggest alternate messages that may increase your clickthrough-rates, which will serve to lower your average cost per click. In addition, we’ll evaluate the relevance of the ad text to the keywords within the ad group to ensure that your Quality Score for all of the keywords in that ad group are as high as possible.
• At the keyword level, we’ll look at your Quality Scores to make sure that there are no under-performing keywords in your account. A keyword with a poor Quality Score can damage a whole ad group and result in an artificially high average cost per click for searches drawing from that ad group. We’ll also evaluate whether all of keywords in your account are targeting phrases that are germane to your law practice and are phrases likely to be typed in by someone in your community trying to fill a legal need. Finally, we’ll determine whether your account is making good use of negative keywords so that your ads are not displayed for searches unlikely to result in a good click.

Here’s what you’ll get:

Usually within one business day, we’ll deliver a comprehensive, written AdWords Audit Report, candidly making recommendations where we see room for improvement. If the account looks good, converts well and your average cost per click is low enough, we’ll tell you that too, and you’ll have the peace of mind that comes with knowing that your Google advertising is in good hands.

For more information about our Google AdWords Audit services, please call us at (415) 742-2150 or write to us using the form below or at info@legalppc.com. We look forward to hearing from you.