Converting Clicks Into to Clients
Getting lots of clicks to your law firm's website is good, but it is only valuable to your law practice if you can successfully convert some of those visitors to paying clients.
It is helpful to view client acquisition as a three-step process:
- Get the largest possible number of clicks from visitors needing legal help in your vicinity.
LegalPPC can help you obtain the maximum number of targeted clicks for your particular budget. - Convert as many clicks as possible into inquiries.
An attractive website with carefully written search phrase-specific landing pages will help turn clicks into inquiries. Through LegalPPC Website and Copywriting Services, we can help you maximize the attractiveness of your website and help you sell your unique value proposition to visitors. This will ensure that the largest possible number of visitors make contact with you. - Convert as many of those inquiries into consultations and retained clients.
Prompt and courteous customer service is critical to converting the maximum number of inquiries into consultations and retained cases. While we can make suggestions, this is entirely in the hands of you and your staff.
Case Study
One of our AdWords accounts enjoys a current cost per acquired client of $174.
This is how we made it happen.
Using our extensive library of law-related search phrases and over 1,000 ad variations tailored to specific search queries, we were able to get a significant number of clicks at an average cost per click of about $1.50.
We improved and built out their website content extensively so that when a visitor got to their website, they were more likely to submit an online inquiry or call the advertiser directly.
We found that approximately one out of 20 clicks resulted in an inquiry, either through an online submission or by telephone. Because of the advertiser's extraordinary customer service efforts, a significant percentage of those who made contact with them had consultations with one of their attorneys.
And of those who had consultations with an attorney, approximately one in four ultimately ended up hiring the attorney for additional legal services.