Reach the Spanish-Speaking Population Using Google AdWords

March 21, 2008

If you or someone in your law office speaks Spanish, you probably already serve a number of clients who need to, or prefer to, communicate with you in Spanish. Through your involvement in these cases, you’re probably aware that the growing Spanish-speaking community can be a valuable source of clients for your law practice.
According to the […]

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Solos and Small Firms: Which Advertising Medium is Best For You?

February 6, 2008

An increasing number of attorneys are shifting advertising dollars from the Yellow Pages print directories to the Internet in an effort to bring the growing number of clients seeking legal services online into the advertiser’s law practice. There are lots of places on the Internet for a law firm to spend its limited advertising dollars […]

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The Trouble with Branding as a Legal Marketing Strategy

January 17, 2008

Marketing a law practice to new clients is different from many types of advertising because it needs to reach a “thin market.”
In a typical thin market, demand for products or services is infrequent, often occurs in response to an urgent need or crisis, and prospects are only in the market for a short period of time. […]

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