LegalPPC Articles
What is Pay Per Click Marketing?
Pay per click (PPC) marketing is a form of internet advertising offered by all of the major search engines . . .
Read a basic overview of PPC marketing.
Crisis Point Advertising
"Crisis Point Advertising" is our approach to marketing, specific to solo practitioners, small law firms and lawyer referral services . . .
Learn more about crisis point advertising.
The Cost of Acquiring New Clients
How much are you spending to acquire new clients for your law practice? In a professionally managed AdWords account, your client acquisition cost could be as low as a few hundred dollars per retained client . . .
Calculate your client acquisition cost.
Converting Clicks Into to Clients
Getting lots of clicks to your law firm's website is good, but it is only valuable to your law practice if you can successfully convert some of those visitors to paying clients . . .
What can you do to retain more clients?
Marketing and Website Development Questionnaire
LegalPPC has developed a comprehensive questionnaire to help us get to know our clients better. Our mission is to develop a pay per click marketing strategy and/or website design that brings appropriately targeted prospects to your website and encourages them to contact you . . .