Advertising Services
We take a holistic approach to AdWords campaign management. We specialize in developing and managing Google AdWords pay per click (PPC) campaigns for attorneys, lawyer referral services and other legal services providers, but we do much more than simply attach high-volume search phrases to generic ads.
Our expertise saves you times and money:
- Our substantial library of law-related search phrases ensures that you benefit from our accumulation of less expensive search phrases, "the low hanging fruit."
- We write every ad for each advertiser, customizing and personalizing the message for your unique law practice, not relying on the frequently ignored generic ads often found in the search engines' "Sponsored Listings".
- We consult with you about your current website to help you convert your visitors into clients, improve your Google Quality Score, and minimize your client acquisition cost.
This includes the following services:
- As part of your campaign set up, we work with you to identify which practice areas to target, as well as the geographic area that you would like to reach.
- We perform keyword research, including bargain-hunting for terms that are less competitive and have a lower average cost per click.
- We create highly targeted ad groups and write custom ad copy. This includes continually testing different variations of ads to determine what works best, developing topical ad groups, and avoiding "ad blindness" by periodically writing fresh copy.
- We frequently evaluate ad groups and break them down into more targeted groups when necessary.
- We create Mobile Ads to help you reach clients on their cell phones and Local Business Ads to reach clients searching for a lawyer in Google Maps.
- We optimize bidding to ensure the best value for your particular budget.
- We produce custom monthly reports to let you know how your campaign is doing.
- We assist you with the development of targeted, search phrase-specific landing pages.